Groceries sourced for flavor, not appearances

Fresh food and unexpected finds with better taste, quality, and impact in every box.

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The food system is broken

When you play by Big Grocery’s rules—profit before people and the planet—everyone loses. And what you get is…

You deserve better

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Shop the good stuff

Learn more about our entire assortment here.

grocery delivery products and their rescue reasons

How we fight food waste

There are many reasons traditional grocery stores won’t accept perfectly delicious food, from minor blemishes to packaging changes... which is where we come in!

We couldn't have said it better ourselves

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Frequently Asked Questions

Misfits Market is an online grocery store offering a better way to shop for groceries that are curated for quality, nutrition, sustainability, and flavor instead of appearance. By sourcing from smaller farms and emerging producers who are building a better, less wasteful food system, we make shopping for better groceries more convenient, affordable, and impactful. We offer grocery delivery of everything from ugly produce and organic pantry staples to more sustainable dairy and meats. When you shop with Misfits Market, you’re helping build a better food system and fighting food waste.