Why Misfits Market
We envision a waste-free world where everyone has access to healthy and affordable food.
One of the best things about misfit fruits and veggies is their cost! Through our partner farms, we can provide high-quality fruits and vegetables at up to 50% below the prices you see at your local supermarket or grocery store.
You'll be spending less each week and watching your savings add up without ever needing to leave the comfort of your home.
Could it get any better? We certainly don't think so!
Stop food waste
Over 50% of produce harvested in the U.S. is thrown away. Fruits and vegetables are discarded at the farm, often due to overly stringent cosmetic standards.
Did you know that an apple that tastes amazing but isn't a perfect sphere or is little larger than usual is likely to get thrown away? If 2 strawberries are fused into 1 fruit, they too get tossed. Misshapen carrots, funny-looking potatoes, and slightly overripe bananas are all casualties of this war against ugly.
Together, we can reduce food waste, help combat poverty, and drastically improve the state of our environment.
Support local farms
Farmers across the country work tirelessly to provide us with fresh, healthy food, despite systemic challenges. Produce prices are continually driven down over time and farm debt is at an all-time high. Worse yet, only a fraction of what farms produce can be sold.
The ugly produce that many farmers harvest requires just as much time and labor, yet it's tossed out because it's not pretty enough for grocery stores and supermarkets.
Misfits believes we can support farmers by helping them monetize their ugly produce. With each Misfits Market purchase, you directly help farmers who may struggle to make ends meet.