Our Sourcing Philosophy – Misfits Market

Our Sourcing Philosophy

We have a two-pronged mission here at Misfits Market: to provide affordable access to healthy food and to fight the food waste crisis. 

All of the produce in your weekly Misfits box is certified organic and non-GMO, sourced from hand-picked farms and partners in our region and across the Americas. This means that they avoid using synthetic fertilizers and pesticides, are prohibited from using genetic engineering or genetically modified organisms, and, according to the USDA, "rely on natural substances and physical, mechanical, or biologically based farming methods to the fullest extent possible."

Organic vs. conventional and the food waste crisis

While organic farms generate their fair share of misfit food, it’s only a fraction of the global food waste problem. Nearly every farm produces excess produce, but not every farm that follows organic and sustainable farming practices is certified organic. Smaller farms may find the expense of the certification process prohibitive. Still others believe they can produce high-quality, pesticide-free food with fewer resources (and methods such as integrated pesticide control) than are required to be certified organic. Restricting rescue efforts to certified organic produce limits our ability to offer affordable, healthy food to people who need it.

The future of Misfits

Down the road, we may offer responsibly-sourced conventional boxes as an additional option to help create a more sustainable food system. (To be the first to know when that happens, sign up for our email newsletter.) Whether it’s organic or conventional, we’ll always tell you exactly where our food comes from so you can make the right decisions for you and your family.